2026 Syracuse Nationals Recap
The NAPA Auto Parts Syracuse Nationals, presented by the Maguire Automotive Group and Camping World, was once again an incredible celebration of automotive culture, community, and family entertainment. None of this would have been possible without the generous support of our sponsors, partners, vendors, volunteers, participants, and fans. Your commitment helped us create an unforgettable weekend filled with world-class vehicles, live entertainment, family-friendly attractions, and experiences that brought together enthusiasts from across the country.
More than financial support, your partnership helps preserve a tradition that continues to grow and inspire each year. We are sincerely grateful for your trust, your investment, and your belief in the Syracuse Nationals. We hope this recap demonstrates the impact of your partnership and the value your support brings to one of the Northeast's premier automotive events. Thank you for being an essential part of the 2026 Syracuse Nationals—we look forward to building on this success together and welcoming you back for an even bigger and better event in 2027.
“The Syracuse Nationals is one of those events that reminds us just how powerful tourism can be. Every summer, tens of thousands of people make the trip to Onondaga County, filling our hotels, eating in our restaurants, shopping in our local businesses, and creating an economic impact of more than $20 million. That’s not just a number—that’s paychecks for hospitality workers, revenue for small businesses, and tax dollars that help support our community.
I love seeing the excitement this event brings to our region. Visitors don’t just come for the incredible cars; they discover everything else that makes Syracuse and Onondaga County such a special place. The Syracuse Nationals has become one of our signature tourism events, and we’re incredibly proud to welcome these visitors year after year. Events like this are exactly why tourism matters, and why continuing to invest in attracting visitors is so important to our local economy.”
RADIO:
Galaxy Media Partners ran 4,723 radio spots across KROCK, TK 99, Sunny 102 and all ESPN stations to promote the 2026 Syracuse Nationals with an additional 3,587 spots across all Utica stations such as KROCK Utica, Mix 102 and ESPN. We also partnered with the Dinosaur in Syracuse to further spread the message of the Syracuse Nationals.
Radio spots also ran spots on 99.1 The Whale and 98.1 The Hawk in Binghamton, Froggy 97 and Z93 in Watertown and on Spotify targeting Binghamton and Watertown. We also did campaigns with WZHC in Cortland and with the Finger Lakes Radio Group.
Below are a few examples of the radio spots:
TV:
Below are a few examples of the TV spots that our friends at Sinclair (channel 3, 5 and CW6) ran. Spots also ran on WBNG and WWNY and across Spectrum in Binghamton, Watertown and Rochester.
SOCIAL MEDIA:
Below are a few examples of our social media posts to promote the event and get our audience excited!
BILLBOARD:
The images below were the billboard images used to promote the event:
website/Social Media Statistics
Website
283,000 visits
Organic views: 5,720,595
Paid views: 268,040
+3,606 new followers
Top cities:
Syracuse, NY
Clay, NY
Cicero, NY
NY,NY
Rochester, NY
Rome, NY
86% United States / 4% Canadian / 10% other
Demographic
22% 45-54
21% 35-44
21% 55-64
17% 65+
16% 25-34
3% 18-24
Organic views: 814,110
+939 new followers
86% United States / 7% Canadian / 7% other
Demographic
27% 35-44
22% 45-54
21% 25-34
14% 55-64
10% 18-24
6% 65+
DIGITAL STATISTICS OVERVIEW:
NEWS/PRESS COVERAGE:
Below are a few links regarding press coverage from the 2025 Syracuse Nationals.
Click HERE for “For 25-year Syracuse Nationals diehards, the car show is much like a ‘family reunion”
Click HERE for “Syracuse Nationals: Hot rods, classic cars will fill NYS Fairgrounds for 25th annual car show”
Click HERE for “2025 Syracuse Nationals car show begins with thousands in attendance”
Click HERE for “What you need to know for Syracuse Nationals”
Click HERE for “Syracuse Nationals: 25th annual car show returns to NYS Fairgrounds”
Click HERE for “Syracuse Nationals has a $20 million dollar impact on local economy, expert says”
Click HERE for “2025 Syracuse Nationals car show begins with thousands in attendance”
SYRACUSE NATIONALS GIVES BACK
The Syracuse National’s team raised a RECORD BREAKING total of $107,278 for multiple LOCAL charities during the event!
The CNY Car Club Association organized by Mike Mastraco raised $12,000 for local CNY Charities.
The Brush Fest Auction organized by Paul Puzza raised $94,178 with ALL proceeds going to the Ronald McDonald House.
An additional $1,100 was raised from the Poker Run with all proceeds going to Upstate Golisano Children’s Hospital.
The Syracuse Nationals also donates booth space to local CNY charities like Food Bank of CNY and The Carol M. Baldwin Breast Cancer Research Fund.
THANK YOU FOR YOUR SUPPORT
The 2025 Napa Auto Parts Syracuse Nationals presented by Maguire Automotive Group and Sweet Grass was yet another success!!
Thank YOU for all of your support and a special shout out to all of our sponsors, NAPA Auto Parts, Maguire Automotive Group, Sweet Grass, Henry Wilson Jewelers/Oris, Thomas J Pirro Funeral Home, Hemmings.com, Kinney Drugs, United Radio, Dunham Hall Family, A-Verdi, Hudson & Mowins, CNY Auto Spa, Monster Energy, Tymeless Tattoo, Auburn Auto Group, Wildcat, Chick-Fil-A, Streetside Classics, Turnkey Powered by Grundy, Lift King Products, Millenium Trailers, Woodside Credit, Kleis Equipment, Mess’s Fireworks, Cantech Auto, IBEW 1249, Burnout Nationals, Mecum, Energy Savers, Metalico, SOS Roofing, C Michaels Exteriors, LeafFilter, Leafguard, Renewal by Andersen, Wild Bill’s Soda, M&E Sales, Bankers Life, Euroshine, UA81, Woodford Brothers, Wonder Windows, Smith Smart AV, Bass Pro Shops, Solvay Bank and MD Pools.